Harley-Davidson doesn’t do a great deal of advertising, yet it remains one of the strongest motorcycle brands. It accomplishes this by creating an air of mystique combined with superb quality and by conveying to Harley owners a sense of belonging to an exclusive group. New Harley motorcycles are pricey, so many enthusiasts shop for used Harleys in Greensburg, looking for that ideal bike they’ve been dreaming of.
Many people think of Harley-Davidson as primarily representing heavy motorcycles, with some models weighing nearly 1,000 lbs. However, the company has invested a great deal of time and effort in designing and manufacturing lighter-weight bikes that appeal to a bigger audience. This allowed the company to effectively compete with Japanese manufacturers that made such a strong footprint in the marketplace in the 1970s and 1980s. The corporation had been floundering to a certain extent until it broadened its horizons, becoming more accessible to customers such as women and men who didn’t want to try managing one of the beefy, roaring choppers Harley was so well-known for at the time.
Clothing and other accessories with the brand also are extremely popular, even among individuals who don’t have a Harley-Davidson motorcycle at the moment. At a dealership like Z & M Cycle Sales, customers can find many products in various styles and colors. Some are intended for riding usage, while others can be seen as daily wear. This is another way that Harley riders and fans build a sense of belonging to a group in the way that is seldom seen with other vehicle brands.
The company currently produces several motorcycle models, some of which have more than a year’s waiting list for a new one. Even with high prices compared with other brands, Harley-Davidson obviously has trouble meeting demand for its bikes. The fact that the company doesn’t glut the market with motorcycles is a strong point in its favor. This makes Used Harleys in Greensburg a win-win situation for customers who would love to buy one of these motorcycles but for whom a new one isn’t an option. Check out Website Domain to learn more about this particular dealership.